The best communicators don’t just tell stories.

Digital presence is not the same as digital influence. For me, effective communication-through a Social and Behaviour Change (SBC) lens starts with key questions: What are people learning, feeling, saying and doing because of what they experience from us? That moves communication beyond reach and engagement toward understanding, trust, participation and action. It requires more […]

The best communicators don’t just tell stories. Read More »

What if communication is less about the message and more about what happens next?

Nearly two decades in communication have taught me that meaningful change starts with people, not platforms. Across public institutions and development-oriented organisations, I have worked in strategic communication, stakeholder engagement, public policy communication, media, digital platforms, storytelling and a lot more. At the Cameroon Development Corporation (CDC) for instance, communication meant building trust and connecting

What if communication is less about the message and more about what happens next? Read More »

My Dear South Africans

I first came to your country in 2010 as a young journalist, full of curiosity, optimism, and hope. Johannesburg’s energy was unforgettable, but it was Soweto that truly left a lasting impression on me. Walking through the homes of Nelson Mandela and Desmond Tutu, I felt the weight of history and the triumph of a

My Dear South Africans Read More »

Crisis Communication and the Papal Visit to Cameroon

Cameroon is hosting a historic visit by hashtag#PopeLeoXIV. While the nation gathered in major hubs, my professional duties took me to the hinterlands: hashtag#Ngaoundéré, hashtag#Ngaoui, hashtag#Ngaoundal, and hashtag#Dir to communicate on vital council projects aligned with the hashtag#SDGs in education, water, and housing. Despite being in the field, I’m closely following highlights of the Pontiff’s

Crisis Communication and the Papal Visit to Cameroon Read More »

Africa Needs Energy Sovereignty

As the World Trade Organization (WTO) delegates gather in Yaoundé this Thursday, March 26, the official agenda will cover trade rules, digital protocols, etc. However, the real conversation will be happening in the shadows of the conflict in Iran-a crisis that has triggered a Global Energy Emergency. 🚨 We are witnessing a “domino effect” across

Africa Needs Energy Sovereignty Read More »